Snapchat, a globally used multimedia messaging app, revealed on Tuesday that it was able to help more than 400,000 users to register to vote within just a span of two weeks. The majority of people were from the key battleground states like Texas, Florida, and Georgia.
This was basically done by adding a button on each user’s profile page and diverting them to an independent voter registration website TurboVote.org. This website would ask few basic questions on their voting eligibility and will then allow to register themselves for the state and local elections.
“There is no powerful form of self-expression than the ability to vote. The numbers we’ve seen have been fantastic and have shown us that our users have been some of the most engaged communities out there,” said Jennifer Stout, Snap’s global head of public policy.
Renowned singer Taylor Swift has been able to pursue about 166,000 people for registering themselves as voters on the website Vote.org, out of which 40 percent of them were her fans between 18 to 24 years of age. However, Snap has been able to grab more than 418,000 people to register themselves. The registrations from the cities Texas, Florida, and Georgia amounted to 79,148, 29,044, and 22,649 respectively.
Likewise, other social media giants such as Twitter, Instagram, Facebook, and Google also started voter registration drives by associating their websites with sites like TurboVote, which basically works with those companies who are keen in promoting the voter registration drives by sending text and email for reminding the users.