On 18th August 2021, the companies ViacomCBS and Comcast have announced that, they are now partnering to launch a streaming service in the continent of Europe, and the service is named as Skyshowtime, and it is expected to be launched in 2022 and the service will be rolled out in over 20 countries of the Europe, that has been including the Netherlands, Spain and Portugal.
The Service ‘SkyShowtime’ is going to include the libraries from the Sky that is owned by the company Comcast and ViacomCBS and NBCUniversal brands including Paramount Pictures, Showtime and Nickelodeon, and this new service is going to be including both previously released and the new TV series and movies and it is also going to have more than 10,000 hours of the content.
ViacomCBS and NBCUniversal of the company ‘Comcast’ has decided to partner together throughout most of the continent of Europe because each of the company had felt like there had not been a big enough streaming appetite for the multiple products in those European countries.
The pricing of the service is also going to be differing based on the market of the countries, even though the service is going to be competitive with the other products in all the countries.
This news had been announced just two weeks after the company ViacomCBS said, it is going to partner with Sky for the purpose of launching the Paramount+ in the continent of Europe, and in July 2021, many media outlets have reported that, Shari Redstone, chairman of ViacomCBS and Brian Roberts, chief executive of Comcast had met for the purpose of discussing different ways for working together.
