UK: Amazon Close to Deal Over Rights of Champions League

BUSINESS

Amazon is close to secure a groundbreaking deal to broadcast live Champions League football matches in the United Kingdom for 2024, with the highlights returning to the terrestrial TV for the first time in nearly a decade.

Amazon, which already has a broadcast portfolio covering the Premier League football, rugby and tennis has been understood to be set to split the rights in the United Kingdom along with existing holder BT Sport in a latest deal with the UEFA, governing body of Champions League running from 2024 until 2027.

The deal, which also includes Europa Conference League games and Europa League, also reflects the expansion of the Champions League to involve 36 clubs and each club playing eight group stage matches from 2024.

For Amazon, the deal for Champions League rights is the biggest deal the company has truck in the United Kingdom and has fixed its position as a major player in broadcasting live sports. Amazon has started a three-year contract to broadcast Champions League games live in Germany last season.

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In 2018, Amazon has moved to break the stranglehold of BT and Sky on Premier League football with a deal for broadcasting 20 lives matches per season. The company has successfully proved that, it is willing to spend large sum on the rights if the company believes the content can possibly drive the subscribers to the Prime membership of Amazon.