TikTok Launches Its First Advertisement Product For Offering Revenue Share With Creators

TECHNOLOGY

TikTok is launching a new way to lure the advertisers to the video making platform by giving the advertisers by giving them the ability for showcasing the content of their brands next to the best videos on TikTok. 

TikTok has now announced the launch of the TikTok Pulse, which is a new contextual advertising solution that make sure the ads of the brands have been placed and is also going to be the first advertisement product that is involving a revenue share with the creators.

The company also said that, the publishers and creators along with at least 100,000 followers on TikTok is going to be eligible for the revenue share program during the primary stage of TikTok pulse program and there is going to be split of 50 percent of the revenue of advertisement with the creators.

The Pulse program of TikTok is going to be launched to the advertisers of the United States in the month of June 2022 along with the additional markets for following in the upcoming months.

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The company does not say that, how many creators it is actually going to be approving for the program in the primary phases but in longer terms, this move can possibly help the company ‘TikTok’ for the purpose of attracting more creators to the company’s social video app, which followed by the company’s earlier investments in the creator monetization.