The artificial intelligence race is increasing as tech monsters keep on knocking some people’s socks off with new developments every day. Google now appears poised to surpass its rivals. In an interview with The Wall Street Journal, Google CEO Sundar Pichai stated that recent advancements in conversational AI will likely propel the search engine to new heights.
His remarks are significant because they come at a time when numerous tech companies, including Meta and Microsoft, are rushing to incorporate AI technologies into their offerings.
Large language models (LLMs) developed by Alphabet Inc. are known for processing and responding to natural language prompts with human-like responses. However, the technology, which generates more than half of the company’s revenue, has not been incorporated into its search.
Google had made hazy hints in March about its plans to incorporate AI into its search engines, but there was no timeline given. The launch of Bard, Google’s competitor to OpenAI’s ChatGPT, coincided with the announcement.
ChatGPT was recently integrated into Microsoft’s Bing search engine, following the company’s investment of millions of dollars into OpenAI, an AI powerhouse. Now, Microsoft has an advantage over Google search, which continues to use the standard search strategy.
In addition to competing with other companies, Google is also dealing with recessionary and inflationary events. However, the search engine giant may soon find some respite in Pichai’s remarks. However, it remains to be seen how Google will differentiate itself from its rivals by incorporating LLMs into search.