Sports Analytics

SAS and Samford University Unites For Generating Sports Analytics Talent


Leading Analytics giant SAS and Samford University announced, at a special event, their decision to collaborate together announced by Samford University’s Director Michael Hardin and Executive Director of the Centre for Sports Analytics Darin White.

Sports teams are perceptibly determined for their performances and hence do not want to slip any facet for the same. Similarly, the college athletic departments and professional team offices are deeply involved in analyzing data hunt for experts on sports analytics which will, in turn, provide an edge to the game certainly.

This alliance is substantial for reassuring the flair for providing support in teaching, learning, and in every research area where analytics is associated with sports.

Hardin articulated: “Samford anticipates future skill sets needed by its graduates, and seeks to prepare students today. Analytics and digital literacy are clearly important areas in which to develop new expertise and capabilities.”

Several Sports teams such as the New York Mets, Orlando Magic, and Boston Bruins have received support from SAS, attaining deeper insights into athletes and fan engagement and revenue. Various organizations are also keen to collect data on sales of tickets, fans, games, attendance, athletes, mobile apps and especially the web traffic.

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In this collaborative initiative, students in the Samford University will gain access to SAS machine learning, data visualization, and other technologies as they will deal with all the aspects of sports. They just not only analyze the data from existing sports franchises but also from those companies that provide athletic sponsorships.

Elaborating about the same, Hardin said, “By applying industry-standard analytics to a breadth of sports challenges, graduates of the center will gain analytical fluency that will give them a wide variety of opportunities in the world of athletics,” said Hardin.