Samsung: Affordability Plans Drive Galaxy Smartphone Sales in India

BUSINESS

Through its “Affordability plans” in the country, Samsung India continues to support the wealth management of people who want to own Galaxy devices while also working toward its own personal goal of expanding the market.

Aditya Babbar, Senior Director and Head of Marketing for Samsung India, tells the audience that Finance+ and other similar products are increasing smartphone sales in the world’s second-largest nation.

In recent months, it has been observed that Samsung’s Finance+ program is preferred when upgrading to a better-performing smartphone. In a similar vein, a growing number of Samsung customers are opting for readily available financing options, and the affordability plans that support Galaxy customers’ financial situations.

In point of fact, Samsung’s easy-to-own lending program is not only helping first-time smartphone owners acquire a low-end Galaxy device but also driving sales of premium phones. which stipulates that the Galaxy A03 Core costs Rs 6,999 and can be purchased for a more affordable Rs 900 per month through Finance+.

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In the case of Samsung, that percentage rises to 60%, while affordability accounts for 40% of smartphone purchases. As a result, Samsung’s ability to reach potential smartphone users has grown three times faster than that of its rivals.

The Galaxy A-series of smartphones have a significant impact on Samsung’s recent performance in the smartphone market in India. which series has sold more than 10 million copies, making it the most popular. Experts had predicted for months that Xiaomi would lose its grip on the Indian market. There are a lot of people who say that its current smartphone lineup is too expensive. However, Samsung has increased its focus on low- to mid-range smartphones in recent months.