New research shows that Paramount+ entered the streaming market of the United Kingdom, which is currently dominated by the giants Netflix and Amazon Prime, as major streaming companies invest heavily in original content for their international expansion.
According to a new report, Paramount+ now holds the second largest slate of Subscription Video on Demand (SVoD) titles commissioned in the United Kingdom in 2022, along with 13 brand new commissions for 2022, and second only to the market leader Netflix, which has 17 commissions.
In the first quarter of 2022, Paramount+ expanded into western region of Europe, with most of its new commissions set to be produced in the British market. The second slate of the original titles in the second quarter of 2022 consisted of eight commissions, which makes the United Kingdom the country with highest number of original commissions of Paramount+ outside the United States.
Among the other streamers, Paramount+ is followed by Amazon, Apple, and Disney in the United States, and seven of the 13 commissions announced by the streamers in the United Kingdom so far in 2022 having thriller and crime as their primary or secondary genre, which reflects the preferences of the UK audiences. Crime and Thriller had been the most popular genre among the UK respondents in first quarter of 2022.