According to a report, Netflix will launch a new and cheaper ad-supported subscription tier for its streaming platform in November 2022 as the company tries to stem the loss of over 1 million subscribers in 2022.
Initially Netflix was planning to start offering the service in 2023, but the plan has been dumped to November 1, 2022 in order to get ahead of the planned launch of Disney+’s ad-supported tier in December 2022.
According to the reports, this service of Netflix will launch in the United States, Australia, Canada, Germany, and France among other places, and is also expected to be priced between 7 and 9 US dollars. Currently, the most basic Netflix Subscription costs 9.99 and 15.49 for a standard subscription.
The ad-supported tier will be an addition to the existing tiers, which means the current subscribers will not see any advertisements on Netflix. A spokesperson for Netflix said that the company had not made any new decisions yet.
The spokesperson said they are still in the early days of making the decision on how to launch a lower priced, with ad-supported option, and no decisions have been made. Hence, this is all the speculation at this point. This new launch will focus on the countries where there are around more mature advertisement markets.