According to the report, Facebook Inc, a social media company, has now been planning to rebrand the company with a new name in the coming week. Mark Zuckerberg, chief executive officer (CEO) of Facebook has been expecting to discuss the name change at the Connect conference of Facebook on 28th October 2021.
The report said, the news for the rebranding can possibly be revealed sooner, and the original Facebook app along with the services might remain unchanged in the branding, that has been positioned under a parent company that also counts other brands of billion users such as WhatsApp and Instagram in the portfolio of the company, and Google has already been operating a similar structure with the parent company Alphabet.
According to the report, the rebranding is likely going to position the social media app of Facebook as one of the many products under a parent company, that is also going to be oversee the groups like Oculus, Instagram, and more.
Mark Zuckerberg said, the key to the future of Facebook has been lying with the concept of Metaverse, which has been the idea that the users are going to work, live and exercise inside a virtual universe, and the Oculus virtual reality headsets and the services of the company has been an instrumental part of the realization of the vision.
Mark Zuckerberg also said, in the upcoming years, he is expecting that the people are going to transition from primarily seeing them as a social media company for the purpose seeing them as a metaverse of the company.