The first logo and branding change Nokia has made in nearly 60 years was announced. The bold blue of the company’s previous, well-known logo is replaced by a variety of colors that change depending on the application. The new logo is made up of five distinct shapes that combine to form the word NOKIA.
Pekka Lundmark, CEO of Nokia said that the rebrand is part of a deliberate strategy to move away from being associated with smartphones. The Finnish company has not produced smartphones in more than a decade due to its disastrous deal with Microsoft.
According to Pekka Lundmark, there was the association with smartphones, and today we are a business technology company. In the vast majority’s psyches, they are as yet a fruitful cell phone brand, however this is not what has been going on with Nokia.
Additionally, Pekka Lundmark made it abundantly clear that the company is concentrating on tackling brand-new obstacles, and they want to introduce a new brand that places a significant emphasis on industrial digitalization and networks, as opposed to traditional mobile phones.
Before the Mobile World Congress (MWC) in Barcelona, which begins on Monday and lasts until March 2, the logo is being updated. Partner company HMD Globall, which introduced the Nokia G22 just this week, continues to sell and develop Nokia-branded smartphones. However, Nokia has long since ceased producing smartphones.
Now, Nokia wants to quickly expand its focus on selling products for automated factories and manufacturing clients, such as private 5G networks.
