The advertisement transparency tools is soon going to be revealing another treasure trove of the data and the advertiser has been targeting the choices for the election and political and social related problem spots. Meta also said that, it has been planning to add the targeting data into the company’s Facebook Open Research and Transparency (FORT) environment for the academic researchers at the end of the month of May 2022.
This move has come a day after the reputation of Meta as being a bad data custody has been resurfaced with the news of a lawsuit that has been filed in Washington DC against Mark Zuckerberg, chief executive officer of Meta. The filing has been alleged that, Mark Zuckerberg has built a company culture for wrongly handling the data and directly leading to the scandal of Cambridge scandal.
This lawsuit has been seeking to hold Mark Zuckerberg responsible for the incident, which had been seeing that the data of millions of user has been harvested and are also used for influencing the presidential election of the United States of 2020.
Jeff King, vice president of business integrity of Meta said that, FORT is going to be allowing the researchers for looking at the detailed targeting information for the social issue, along with the political and electoral advertisements. Jeff King also said that, this data is going to be provided for each of the individual advertisement and is also going to be including the information such as the interest categories that are chosen by the advertisers.