Mattel Inc. has announced a new goal for decreasing the plastic packaging by 25 percent per product by the year 2030 and this new goal has been featured in the 2021 Citizenship Report, which is providing a progress update on the ESG (Environmental, Social and Governance) strategy and the established goals of the company.
Ynon Kreiz, CEO and chairman of Mattel Inc. said, At Mattel, their main aim for the purpose of contributing to a more diverse, inclusive, equitable and sustainable future, and the progress across their ESG strategy and goals. The new goal of the company that has been announced and it is reflecting their ongoing commitment for the corporate citizenship and their purpose for empowering the next generation to explore the wonder of their childhood and also reaching their full potential.
With the new packaging goal of the company, Mattel has been focused on decreasing the plastic materials from the product packaging including polybags, blister packs and window sheets as a part of the company’s packaging strategy and also reduction approach.
The company is also aiming for developing the innovative products and experiences that are now better for the world by the process of integrating the sustainable materials along with the principles of the product stewardship and also circular design. The company is also aiming for optimizing the use of the resources in the operations for decreasing the environmental effects and also promoting the ethical sourcing practices and also the health and safety of the workers throughout the supply chain.
