Manchester City Football Club Partner with Reliance Jio to Spur India Push

BUSINESS SPORTS

On January 5, 2022, Mukesh Ambani’s Jio Platforms Limited (Jio) signed a regional partnership with Manchester City football club. This partnership has made the leading digital services brand of India the Official Mobile Communications Network Partner of Manchester City football club in India.

It is the largest sports and entertainment company in India, and it is enabled and supported by RISE Worldwide, a Reliance initiative. Manchester City and Jio will collaborate on a variety of engaging experiences, including exclusive giveaways and in-market activities, that fans will be able to access through Jio’s digital ecosystem, which includes JioTV, MyJio, Jio STB, and JioEngage.

According to the agreement, the OTT platform CITY of Manchester City will be integrated into the JioTV platform, giving Indian fans even more access to exclusive club content like match highlights, live fixtures for the Manchester City Women’s team and Elite Development Squad, matchday content, and City Studios documentaries.

Reliance Jio Infocomm Ltd. chairman Akash Ambani said that they are thrilled to announce Jio’s exclusive partnership with Manchester City in India. Through this partnership, Reliance Jio will offer Manchester City fans a variety of digitally powered experiences. Akash Ambani went on to say that he and Manchester City fans in India hope to bring the best football to the sports communities and Manchester City fans through their partnership, which they believe shares similar values of transforming communities.

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Ferran Soriano, CEO of Manchester City Football Club, said that they are very happy to welcome Jio as an Official Partner of Manchester City. They are constantly looking for new ways to give their followers in the region and around the world better fan experiences, especially in the digital and technology space.