The company ‘Emperia’, a virtual reality technology developer has announced a new SaaS solution known as Artemis that is providing the luxury fashion brands with complete control over the placement of the product in the virtual stores, and the brands can possibly update the collections and also refreshing the space as per the seasonal themes within 30 minutes without any technological requirement.
By using the data analytics of Emperia, the marketers can possibly optimize the placement of the product that is based on the user interactions, along with determining which products are popular, along with tracking the user interactions and analysing the traffic for the purpose of increasing the engagement, along with loyalty of the customers and also sales.
The data has also been demonstrating that, the users have spent an average of around 14 minutes in the virtual experiences of Emperia as compared to the average duration of online sessions of the static e-commerce websites that has been estimated at two minutes as said by the company.
The virtual experiences of Emperia is responsible for integrating directly into the existing e-commerce solutions of the brand that is allowing for inventory management and direct checkout.
Olga Dogadkina, chief executive officer and co-founder of Emperia said, having the realization that, the clients are going to be using these spaces in the long term and also the need for constantly changing the virtual store, the company has successfully created a platform that is enabling the full customisation of both the product display that will be allowing the brands a complete and creative control.
