Dentsu Group Acquires Stake in Extentia to Strengthen Technology Capabilities and Customer Transformation


Dentsu Group Inc. announced that it has entered into an agreement to acquire a majority stake in Extentia, a global technology and services company with a focus on cloud engineering, enterprise mobility, and user experiences. Extentia will partner with Merkle, a leading data-driven, technology-enabled customer experience management (CSM) company of Dentsu International, an international business of Dentsu Group.

The acquisition demonstrates the commitment of Dentsu Group to enable clients to deliver best-in-class differentiated, and connected experiences across the customer journey. It will align the ambition of Dentsu Group of reaching 50 percent of net revenue generated by Customer Transformation & Technology (CT&T), including the fast growth areas of commerce and customer experience.

Umeed Kothavala, chief executive officer at Extentia, said they are very excited about the upcoming journey of Extentia, and have found a perfect partner in Merkle, which complements their respective strengths, scales their digital capabilities, and delivers positive value for all their stakeholders.

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Umeed Kothavala also said that building on their capabilities across digital transformation, cloud platforms, and experience-centricity, both companies will deliver advanced solutions to more customers across the world.

Michael Komasinski, global chief executive officer of Merkle, said that as one of the largest partners of Salesforce, and its top agency partners, they owe it to their customers to deliver cross-functional, cross-platform, and world-class expertise. He added that this acquisition will allow Merkle and Dentsu to meet the market demand to support their clients in driving integrations of complex architectures.