The company Coca Cola has lost 4 billion US dollars after the viral press conference stunt of Portugal’s Cristiano Ronaldo at the Euro 2020. On Tuesday, 15th June 2021, while speaking with the media ahead of the opening match between Portugal and Hungary, Cristiano Ronaldo did not want a barrier of two bottles of coke placed on the desk in front of him.
The company Coca Cola is the official sponsor of the Euro 2020 football tournament, and the company has placed two bottles in front of every person, which was speaking at the press conferences, but in a viral moment, which had been responsible in sending the users of social media into a distraction as Cristiano Ronaldo has picked up the two bottles of Coca Cola and had put them out of his sight right before holding the water bottle and saying ‘Drink Water’.
The company Coca Cola is not going to be impressed by the actions of Cristiano Ronaldo as it taken a look at the stock market on Tuesday on 15th June 2021, and the company has also experienced a loss of 4 billion US dollars, that were wiped off the market value of the company just hours later the press conference of Cristiano Ronaldo.
According to the reports, the shares of Coca Cola had been worth 56.1 dollar each before the press conference, but the shares were dropped to 55.2 dollars after the press conference, which was of 1.6 percent decrease in the value of the shares, and spokesperson of UEFA said, the players are offered Coca Cola, along with Coca Cola Zero Sugar and water on their arrival at their press conferences and everyone of them are free to drink their preferences.