According to a report, TikTok has been the favourite social network of the moment and the projections on the advertising income for 2022, and the report shows that, the social networking app of China is going to be generating an income of over 11 billion dollars, which has been tripling the revenue that is obtained in 2021.
From this figure, 6 billion dollars is corresponding to the United States, where the TikTok is going to have a growth in the revenue of 184.5 percent. The study is indicating that, TikTok is going to be exceeding the combined income of Snapchat and TikTok in the year 2022 and it is also going to be keeping 2.4 percent of the total digital advertising investment of 250 billion dollars, and it has been just one percent below YouTube. This figure is going to reach 3.5 percent in 2024.
However the social network is still having a long way from the 28.2 percent of Google and 22.3 percent of Meta, the growth has still be impressive that is considering the concerns that is once existed around the use that, the company ‘ByteDance’ can possibly make of the data of the users.
According to the statistics, TikTok has boasted one billion active users as of the month of September 2021, which is now on the sixth rank among the several social media platforms.
