Accenture Agreed to Acquire Romp to boost Brand Transformation


Accenture has agreed to acquire Romp, a brand and experience agency based in Indonesia, for its creative talent and innovative services across creative, performance marketing, and branding.

This move will strengthen the ability of Accenture Song to deliver creative and technology-driven brand experiences for clients across Southeast Asia. Romp is ranked as one of the top three creative and most inclusive agencies in Indonesia in 2021, and has strong expertise and local knowledge in design, digital operations, and brand communications.

Romp has successfully transformed brands of all sizes and industries, including Indofood, Danone, Grab, Godrej, Google, Telkomsel, and Kimberly-Clarke Softex.

Accenture said the intent to acquire Romp will enhance the brand and marketing expertise of Accenture Song, which will reinforce its ability to help clients embrace new frontiers like the metaverse, and also become relevant, and experience-led organisations.

Accenture also said that it strategically aligns with the business strategy of the company to help businesses in Indonesia capture opportunities in a post COVID-19 pandemic economy that is poised for substantial growth.

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Thomas Mouritzen, head of Accenture Song Southeast Asia, said Accenture Song is aiming to be the go-to partner for their clients as they reimagine their business to achieve long-term growth. He also said their deep understanding of businesses and consumers, combined with outstanding brand capabilities of Romp will broaden their ability to harness the ongoing technology revolution for the brands and consumers.